Curated collections Vs Product Quizzes

Learn how Curated Collections, the ultimate Shopify tool for personalized product recommendations, compares to traditional product quizzes. Find out how it can help increase conversions and improve customer experiences on your Shopify store

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If you're running a Shopify store, you know that customer acquisition costs are on the rise, and paid ads are becoming more expensive and less effective.

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With more and more competition popping up online, it's becoming increasingly difficult to attract new customers. 

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That's why in 2023 it's more important than ever to make the most out of your existing website traffic. And one way to do that is by helping them find the right products faster and guiding them toward more personalized recommendations.

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But how do you do that? 

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‍Until now, product quizzes have been the go-to option for personalizing the onsite product discovery experience for visitors. These quizzes ask a series of questions to help visitors find the products that are best suited for them. However, while effective, product quizzes have many limitations, such as slower loading times, and the need to go through multiple questions before getting a product recommendation.

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However, while effective, product quizzes have some limitations that can make them less suitable for some businesses.

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One of the main limitations is the slower loading times, which can result in higher bounce rates and lower conversion rates. Additionally, visitors have to go through multiple questions before getting a product recommendation, which can be frustrating and time-consuming. Additionally, setting up and customizing a quiz can take a long time, often requiring the help of a designer or agency. Creating the right logic for the quiz is also a complex task, and it can be hard to ensure that the quiz is providing accurate product recommendations and providing a great user experience.

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So, let’s see how Curated collections stack up against normal product quizzes and their drawbacks:

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Speed

‍Curated Collections load lightning fast, while quizzes can feel like a drag. Nobody likes waiting around, and with Curated Collections, your visitors won't have to

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Immediate results

With quizzes, you normally have to answer a bunch of questions before you get to the product recommendations. With Curated Collections, you start seeing products as soon as you start interacting with the widget

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‍Dynamic updates

Curated Collections are based on product tags and collections, so as you add new products to your store, the recommendations will change accordingly. Quizzes, on the other hand, are usually static and don't take into account any new products

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Setup ease

Setting up a Curated Collection is a breeze, and you don’t need a designer or an agency to set it up for you. Quizzes, on the other hand, can be a bit more complicated to set up and normally are month-long projects that require help from different parts of the company

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Personalizing the onsite product discovery experience can be a great way to tackle the rising acquisition costs and can help you increase conversions and customer satisfaction. The choice of solution will depend on your specific needs and goals, as well as the nature of the product you are selling, and it's important to weigh the pros and cons of each option before making a decision.

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